The "Beauty of Manufacturing" annual selection activity was officially launched in 2011 and held once a year. This activity aims to show the public the beauty of "Made in China" that they do not know, tap the new value of Chinese manufacturing, encourage industrial innovation and change, and effectively help enhance the added value of Chinese made brands. The selection activity for all Chinese products, through the public welfare selection, the launch of a series of excellent products that can represent the level of modern Chinese manufacturing industry, the organizers of the event to create a comprehensive, three-dimensional global promotion activities for excellent Chinese manufacturing enterprises and products, including "global conference of excellent products", "online promotion", "trade docking" and "media publicity" as one. The organizing committee of "The Beauty of Manufacturing" cooperated with 200 chambers of commerce organizations around the world to hold offline consultation meetings, covering more than 10 million overseas high-quality buyers around the world, further promoting the trade between award-winning enterprises and buyers, and providing more trade opportunities for outstanding manufacturing enterprises.
At the same time, through nearly 100 domestic media combined with overseas exhibition opportunities, the organizing committee to create a comprehensive publicity matrix, to promote the excellent manufacturing enterprises and products emerged in the activity to overseas buyers, change the public's inherent stereotype of cheap and low quality Chinese manufacturing, so that the world more deeply feel the quality of Chinese products, the strength of Chinese design and the strength of Chinese manufacturing enterprises. In addition, "The beauty of Manufacturing" will further promote the zero-distance communication and exchange between manufacturing enterprises and manufacturing experts and design institutions through more forms of activities, and effectively help enterprises to improve the production level and product design capabilities, and enhance the added value of products.
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